Directing a film & Developing a brand for The Fleetville Vintage Emporium
January 19, 2012 § Leave a Comment
The Fleetville Vintage Emporium in Hertfordshire was looking for a brand of its own to be developed and material to promote it. So Back in December I started out on this project to direct a film that helped showcase the place and to develop the brand with designer Corinne Rockall.
Here is a link to the film that I made with Chris Debney who edited and filmed it whilst I directed it.
The emporium is home to over 50 indivudal sellers of all things Vintage. An amazing find, full of character and a great resource for finding unique and individual pieces, it was set up 2 years ago by one person who decided to put an advert in the window of a redundant plumbers merchants ‘ units to hire’. It has grown from strength to strength and resembles a little Camden (the way it used to be) however the facebook page, website and general advertising needed a strong identity to tie it all together.
With designer Corinne Rockall we set about developing the visuals for the brand.
Pages below show how the designs developed, the font was adapted as seen in the film and this font was chosen as we felt that it reflected the character & Vintage feel for the place. Whilst the lady in red was drawn up as the emblem for the brand.
Development pages for the website
From these pages illustrations were developed to add to the website and the gold frame was made central to the site to show the film and photos of things that could be bought. The website can be seen at www.thefleetvillevintageemporium.co.uk